The serene beauty of the winter season induces the zeal for sharing the joy and spread some smiles. However, during these cold weather months, life becomes even harder for the under-privileged people. Demonetization has drastically impacted the count of contributions received by the NGOs from keen donors.
In this scenario, Akshaya Patra Foundation (APF) has teamed up FreeCharge, India’s leading digital payments platform to enable digital donations through an app. FreeCharge has recently launched a feature, which has a “Donate” button on its app, through which FreeCharge users can make direct donations to Akshaya Patra Foundation and other prominent NGOs in the country.
Sundeep Talwar, Chief Marketing Officer – Akshaya Patra Foundation said, “Akshaya Patra is committed to remove classroom hunger and encourage the deserving children to pursue their education without hurdles.”
Talwar further added, “This new feature on the FreeCharge App is a great way for APF to connect with kind-hearted people who value the nation’s future and are willing to support the next generation. We are positive about garnering more support through this new platform and by leveraging technology we can broaden our impact.”
This donate feature will help the users to complete donations within 10-seconds in a hassle-free and secure manner. Donors will also be given tax certificates from the NGOs with reference to their donations.
Using digital wallets for charity is indeed a great idea that will help users do their bit for causes they care for, in a smooth manner.